Baseball and hockey take note, Generation Z loves boxing. In a new survey published on the website Front Office Sports, boxing jumped ahead of baseball in preference among the Generation Z crowd, which encompasses ages 6-24. Meanwhile, hockey fell out of the top 10.
What the survey also shows is Gen Z best consumes its sports content in bites and struggles to watch a sporting event from start to finish.
In this podcast, I rundown the highlights from the survey and some of the efforts underway to attract Generation Z to sports.